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Hi, I'm joy, a brand designer based in Spain/New York. I'm passionate about pushing boundaries and creating innovative designs that is joyful throughout.

Why overjoyed
I began living abroad when I was 12 years old, and since then, my nomadic journey has been a challenging, humbling, and exciting experience that continually pushes me to think outside the box. I’m deeply fascinated by cultures, heritage, and intercultural lifestyles.

Throughout this adventure, one thing I’ve always held close is my name and heritage. My family gave me the Chinese name "悦," which translates to "joyful, happiness." It's something my mother deeply wished for me to embody in life. I've embraced this name since I left home, hoping to share this energy and spread joy with everyone I meet on my overjoyed adventure.
Clients I’ve worked with
Services
01

Branding

Develop or enhance your visual identity with essential elements that resonate with their audience
02

Marketing Collaterals

A wide range of creative assets aimed at promoting your brand, from email marketing designs, web, digital ads to all things printing collaterals
03

Graphic Design

Provide visually appealing and brand-consistent designs for a wide range of media, including digital, print, and web, to effectively communicate messages and engage target audiences.
Experience
Freelance designer
Brand Design
2023-Current
In-house rebrand designer
Various media agencies
2022
Graphic designer
Creative agencies
2020
Education
BFA Design 2021
School of Visual arts
New York
Clients
Bonobos
Capital One
iHeartMedia
Vox Media